The decision whether to publish a price list on the website is one of the most common disputes within companies. The usual argument against it is that competitors would see the prices and the customer would leave before we even get to talk to them. In practice the effect tends to be the opposite. Without any price information, it is above all those who could afford the service but do not want to waste time enquiring who leave, while those for whom the price is out of reach stay – and the salesperson only filters them out after two meetings. The solution does not have to be an exact price list. An indicative range, a minimum order size, an example of a typical project with its price, or clearly named factors that make up the price are enough. Competitors will find out your prices from your customers anyway. In generative search, price information additionally has direct value, because the assistant uses it for comparison.
See also: Pricing of services, Response speed to inquiries, Comparison content for AI.
