Original photographs are shots of real people, premises and the company's work. Compared with stock photo material, they have two advantages: they are authentic, which the customer can tell, and they are unique, whereas the same stock image may also be used by a competitor in the same field. Investing in a single photo shoot day with a pre-prepared shot list covers the needs of the website, social networks and offers for a long period, and it is cheaper than companies fear. When working with photographs of employees, you need their written consent covering the scope of use and to address what happens after they leave. Stock photography remains suitable for abstract topics and supplementary graphics, not for showing the team, premises or a reference project.
See also: Product photography, Copyright in photographs, Visual identity.
