Perplexity

Perplexity is an AI search tool that combines a language model with actual web searches and supplements its answers with direct quotes from specific sources. Instead of a list of links, as offered by a traditional search engine, Perplexity provides a synthesized answer to a question along with links to the sources from which it drew its information, making it a direct alternative to traditional search. For websites and brands, Perplexity is also relevant from a GEO perspective, as being cited as a source in its answers represents a new form of visibility.