Sentiment of AI mentions is the tone in which a model talks about a brand. The difference between a recommendation and a mention with a caveat is crucial for a business, yet it disappears in simple measurements, because both count as a mention. So track three levels: whether it's a recommendation, a neutral listing, or a mention with a caveat such as "suitable only for a certain group" or a note about price. The tone arises from what the model finds about you in its sources – reviews, discussions, comparisons and your own content. If a caveat you consider unfair keeps appearing in the answer, find its source and address it where it originated. Your own content that openly addresses the concern in question tends to be the most effective, because it gives the model something to cite.
See also: False brand mention in AI, Source consensus, Online review management.
