Conversion from an AI visit is the extent to which visitors arriving from assistants' answers complete the desired action. Their behaviour differs from visitors coming from classic search: they arrive later in the decision-making process, have already made comparisons, and come to verify a specific thing the assistant told them – most often a price, a condition or availability. If they cannot find it quickly on the page, they leave with a sense of discrepancy. In practice, this means that landing pages receiving this kind of traffic should have key data visible without clicking, should match what the models claim about you, and should offer a clear next step. Identify these pages from the landing page overview for the AI tools channel.
See also: Traffic from AI tools, Conversational funnel, Trust signals.
