Share of voice in AI responses is a metric expressing the proportion of generative search engine answers in which your brand, product or website appears. It replaces the logic of rankings, which loses its meaning in an environment without a classic results list: there is a single answer, it changes every time the question is asked, and the user often doesn't even click through. Measurement is based on a defined set of prompts that match your customers' real questions across the whole funnel, from comparison to transactional. These are run at regular intervals across multiple models, and it is tracked whether you are mentioned, whether you are cited with a link, in what order, and in what context. In addition, the tone of the mention is assessed, along with which competitors appear alongside you, which reveals topics where your content is lacking.
See also: Information gain, Query fan-out, AI Crawler.
