Video and podcasts contain, in many companies, the most valuable expert content, and at the same time they are the least accessible to generative search engines. Audio and image are processed only to a limited and unreliable extent, so what matters is the text trail you build around them. In practical terms, this means three things. Publish the transcript on your own website as a separate page, not only in the platform's description, and edit it into a readable form with headings. Add a summary with key findings formulated as complete sentences with figures that can be cited. And divide the content into named sections so that a specific passage can be linked to. This way, from a single recording you get content that is discoverable, citable and usable in further formats as well.
See also: Video transcript, Show notes, Content repurposing.
