Brand guidelines for partners are a simplified set of rules for using the brand, intended for people outside the company, partners, suppliers, media, event organisers and clients who feature you in references. They differ from an internal brand manual in scope: nobody from outside will study fifty pages. One page on the website is enough, with downloadable logo files in several formats including vector and a version for dark backgrounds, the correct form of the company name including capitalisation, colours, minimum size and clear space, and a short list of what must not be done, stretching, recolouring, adding effects. Add an official short company description for use in articles, and a press contact. You save yourself corrections and get consistent presentation for free.
See also: Brand consistency, Canonical brand answer, Digital PR for AI Visibility.
