Brand guidelines for partners are a simplified set of rules for using the brand, intended for people outside the company – partners, suppliers, media, event organisers and clients who feature you in references. They differ from an internal brand manual in scope: nobody from outside will study fifty pages. One page on the website is enough, with downloadable logo files in several formats including vector and a version for dark backgrounds, the correct form of the company name including capitalisation, colours, minimum size and clear space, and a short list of what must not be done – stretching, recolouring, adding effects. Add an official short company description for use in articles, and a press contact. You save yourself corrections and get consistent presentation for free.
See also: Brand consistency, Canonical brand answer, Digital PR for AI Visibility.
