Focus Group

Focus Group is a research method used to obtain qualitative information about the opinions, attitudes, and preferences of a target group. The group usually consists of 6 to 10 participants who are selected based on certain criteria (such as demographic data, interests, or consumer behavior). These participants engage in a discussion led by a moderator who asks about specific topics, products, or possibly services. The advantage of focus groups is that they provide rich, detailed information that can help companies better understand the needs and opinions of their customers. The disadvantage is that it is a relatively small sample, so the results are not always representative of the entire population.