Bounce Rate

Bounce Rate is a metric that indicates the percentage of visitors to a website who leave the page without any further interaction (such as clicking on another link, filling out a form, or making a purchase). A high bounce rate often signals a problem with content, user experience, page design, or insufficient alignment with user expectations. For SEO and conversion optimization, it is important to regularly monitor the bounce rate and analyze the reasons for departures in order to improve the relevance and usability of the website. Reducing the bounce rate results in better engagement and evaluation of the page by search engines.