Pagination of listings is the splitting of a long list of products or articles across multiple pages. From a technical standpoint, it addresses two questions: whether the further pages should be indexed, and whether their items are accessible to crawlers at all. Excluding further pages from the index together with canonicalising them to the first page results in products on the deeper pages stopping being found, which is why it is now recommended to leave them indexable with their own canonical addresses. A particular problem is infinite scroll and a load-more button that does not change the address – without classic links to further pages, the crawler cannot reach the content. The solution tends to be adding classic pagination into the code alongside the modern behaviour for the user.
See also: Faceted navigation, Click depth, Product range categorisation.
