Related questions are a block that the search engine displays alongside results, containing further questions asked on the given topic. For content creation, it is one of the best free sources, because it shows the actual wording used by users and reveals subtopics that a company often would not think of. The process is simple: enter the main query, click through the questions that keep being added, and note down those that relate to your offering. The questions obtained are used as subheadings in the content with a direct answer right below them, or as a separate frequently asked questions section. The same formatting increases the chance of appearing in a featured snippet and of being cited by language models, which handle passages worded this way well.
See also: Question-based headings, Frequently asked questions (FAQ), Featured snippet.
