Post formats determine how content is displayed and how much attention it receives. The basic ones are a simple image with text, a multi-image carousel, a short vertical video, a longer text without an image, a poll or question, and a livestream. Each has a different strength: video brings reach to new people, a carousel holds attention for a how-to, text with a personal experience sparks discussion, and a poll is the cheapest way to gain both engagement and feedback. Rotating formats is also important because platforms continually favour different types of content, and a company relying on a single format pays the price when it changes. The choice should be based on what the company can produce at a consistent quality, not on whatever is currently most recommended.
See also: Carousel, Vertical video, Content pillars.
