Graphics in video include a caption identifying the speaker by name and role, information bars, highlighted figures, lists, and a closing call to action with contact details. Their role is to supplement information the viewer would otherwise hear only once and not remember. Legibility on a small screen is decisive: the type must be large enough, contrast against the background, and stay on screen long enough to be read, which is usually considerably longer than it seems to the editor. Graphics should be based on the company's visual identity so that the videos feel like a coherent whole, and should be prepared once as a template that is then reused repeatedly. Key information should not be placed near the edges of the frame, where some platforms will cover it with their own interface elements.
See also: Visual identity, AI for Video Subtitling, Vertical video.
