An H1 heading is the page's main heading, visible to the visitor. Unlike the title tag, which is displayed in search results, it is part of the page itself, and its role is to immediately confirm that the person has arrived at the right place. It is recommended to use one main heading per page, containing the main keyword in a natural form and comprehensible even without the rest of the content. Common mistakes are using a logo or company name as the main heading on every page, having several equally weighted headings on one page, and a heading that does not match the promise made in the search results. The title tag and the main heading do not have to be identical – the title tag is written to earn the click, the heading to confirm and orient.
See also: Writing a title tag, Heading hierarchy, Visual hierarchy.
