AI for Competitor Monitoring gathers changes on competitors' websites, in price lists, in offerings and in communication, and prepares a regular overview from them. Instead of a raw list of changes, it can assess what matters – a new product, a price change, different positioning, a new service – and add a brief summary. For a company, this means an overview that no one would otherwise compile regularly by hand. Two things need watching. The legal side of collecting data from other companies' websites, including terms of use and reasonable load on their servers. And your own reaction: the goal is not to copy the competition but to know about changes before they show up in your own numbers. Set the overview to a weekly or monthly interval depending on the pace of the industry.
See also: Legal aspects of scraping, Rate limiting and ethical scraping, Perceptual map.
