Original data is a figure or finding that comes from your own data and exists nowhere else. It is the most effective type of content for earning backlinks and for being cited in AI answers, because if someone wants to use that figure, they have no option but to link back to you. You do not need to look far for a source: aggregated and anonymised data from your own orders, average prices or delivery times in your industry, the trend in demand over recent years, results of a survey among clients. It is important to publish the methodology – the sample, the period and the method of collection – otherwise the figure looks untrustworthy and no one will pick it up. Formulate the finding as a standalone sentence with a specific value and period, add a simple chart, and update it once a year.
See also: Information gain, Digital PR for AI Visibility, Topical authority.
