ChatGPT

ChatGPT is a conversational AI chatbot developed by OpenAI and based on the GPT family of language models. Users communicate with it using natural language, and the tool can generate text, summarize documents, program, analyze data, search for up-to-date information on the web, and work with images or voice. Thanks to its wide availability (web, mobile app, API), it has become one of the most widely used AI tools in the world and, in the eyes of ordinary users, a de facto synonym for generative AI. For businesses, it also serves as a channel through which a brand and its content can appear directly in AI-generated responses, which is related to GEO optimization.