An AI Video Generator creates moving footage from a text prompt, a photograph or a script, or adds a talking avatar. In business practice it works best for short formats under a minute – product demos, social media, explainer videos and internal instructions – where filming would disproportionately outweigh the value of the output. The limits are still clear: longer sequences lose consistency, working with a specific product or space is unreliable, and fine details fall apart. The use of avatars and the likeness of real people deserves particular attention, as it requires explicit consent. A sensible approach is a combination: real footage as the base and generated elements as a supplement, not a replacement for the whole production.
See also: Vertical video, AI for Video Subtitling, Content repurposing.
