A website calculator is an interactive tool that, based on entered parameters, calculates an indicative price, saving, payback or required quantity. It addresses the situation where a company cannot publish a fixed price list because the price depends on the specification, while the customer does not want to send an enquiry blind either. It brings three things: greater trust thanks to transparency, better-quality enquiries from people with a real budget, and a natural reason to leave a contact when sending the result. The calculation must be honest – if the actual offer differs significantly from the calculated amount, trust is lost. A calculator is also content that attracts links and tends to be cited in the answers of language models, which multiplies its value. It is therefore worth presenting the result as a range with an explanation of what pushes the price up and down.
See also: Price list on the website versus price on request, Lead magnet, Lead qualification.
