GEO – Generative Engine Optimization

GEO (Generative Engine Optimization) is the optimization of content so that generative AI systems—such as AI Overviews, ChatGPT, or Perplexity—are more likely to select, cite, or directly use it when generating their responses. It extends traditional SEO to include new signals relevant specifically to these generative search tools, such as a clear structure of answers, structured data, and the author’s demonstrable expertise.