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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Glossary Module

Module

A discrete part or unit of an educational programme focusing on a particular topic or skill.

3

301 and 302 redirects 301 Redirect

A

A/B testing Abandoned cart About us page Above the Fold Above-threshold contract Absorption Capacity Access policy for company accounts Accessibility Accessibility Statement Account linking Accounting function Accreditation Accredited Certification Body Acquisition marketing Activation Function Ad account structure Ad approval Ad copy Ad extensions Ad formats Ad placements Ad Rank Ad testing Adaptation AdBlock Adobe Firefly Advance payment Advertiser Advertising account audit Advertising Campaign Advertising Council Advertising on price comparison sites Advisory voucher Advocacy marketing AEO – Answer Engine Optimization Affinity analysis Agency reporting Agentic AI Agentic Automation Agentic Shopping AGI – general artificial intelligence Agreement on the provision of a non-repayable financial contribution (NFP) Agreements Outside an Employment Relationship Agricultural Paying Agency Agro & special industries AI Academy for Companies AI Act (EU Regulation) AI Act implementation timeline AI Adoption by Employees AI Adoption in the Company AI Agent AI Agents / Agent-Based Workflows AI Agents and Agentic Tools AI and Company Data Quality AI and Copyright AI and GDPR AI API AI Audit AI Automation AI avatar AI bot AI Brand Visibility AI browser extensions AI budget in a company AI Call Transcription and Analysis AI chatbot AI Chatbot for Businesses AI chatbot for sale AI Chatbot for Websites AI chip / GPU (Nvidia) AI Content Detection (AI Detector) AI Copywriting AI Costs (Pricing, Tokens) AI Course for Companies AI Crawler AI Customer Support AI Data Analytics (Data Analysis Using AI) AI Document Analysis AI Dynamic Pricing AI education plan AI Ethics AI flow AI for Administration AI for Competitor Monitoring AI for Contract Analysis AI for Document Translation AI for Email Communication AI for Finding Grants and Calls for Proposals AI for HR AI for Invoice Processing AI for Knowledge Base Management AI for Management AI for Marketers AI for Music and Sound Creation AI for Preparing Offers AI for Research AI for Salespeople AI for Small Businesses AI for Spreadsheet Analysis AI for Teachers AI for Technology and Manufacturing AI for Time Management AI for Tradespeople and Small Businesses AI for Video Subtitling AI for Working with PDFs AI governance AI Hallucination AI Image Generation for Marketing AI Image Generator AI in Accounting and Finance AI in Accounting Firms AI in Agriculture AI in Construction AI in E-commerce AI in E-shops AI in Education AI in Energy and Savings AI in Food Service AI in Google Ads (Smart Bidding) AI in Healthcare AI in Healthcare Practice AI in Hotels and Tourism AI in HR and Recruitment AI in Insurance and Finance AI in Legal Services AI in Logistics AI in Manufacturing AI in Marketing Agencies AI in Office Suites AI in Project Management AI in Public Administration AI in Real Estate Agencies AI in Recruitment AI in Retail Stores AI in Service and Maintenance AI in the Non-Profit Sector AI in Transport AI in Wholesale AI Instead of Employees AI integration into CRM AI Lead Scoring AI management system AI Market Research AI marketing AI marketing AI marketing AI Meeting Notetaker AI Mode in Google AI Model Benchmarks AI Orchestration AI Overviews AI Overviews in Search Results AI Personalization AI Presentation Generator AI Process Automation AI project budget AI project indicators AI Recommendation Systems AI risk classification AI risk management AI Sales assistant AI Search AI Strategy AI Summary AI Supply Chain AI system incident AI system monitoring AI system robustness AI tool pricing and tokens AI transformation AI Transformation of a Company AI translation AI use case AI Video Generator AI visibility monitoring AI voicebot AI Workshop AI Workshop for Companies AI-generated ad creatives AI-generated Content AI-Generated Content and SEO AI-powered lead generation AI-Powered Predictive Maintenance Aid intensity Aid scheme Algorithm Allocation Alt text Alternative Dispute Resolution Alumni Club Amazon Amendment to the Non-repayable Financial Contribution Agreement (NFP) Analytical Accounting Records for the Project Analytics Anchor text Annotations in analytics Annual Implementation Report Anomalies and Alerts Anomalous Detection Anonymisation and Pseudonymisation Answer Engine Optimization - AEO Anthropic Api API as a data source Apify Company Details Scraper Applicant eligibility Applicant's declaration of honour Application Application for a non-repayable financial contribution (NFP) Approval of marketing outputs Arachne Archiving of project documentation Art & culture marketing Artificial Intelligence Artificial Intelligence (AI) Asylum, Migration and Integration Fund (AMIF) Attachments to the NFP application Attachments to the payment request Attribution Model Attribution models Auction statistics Audience exclusion Audience Segmentation Audience targeting Audio quality Audit and control in the Recovery and Resilience Plan Audit Authority Author authority and website authority Author entity and sameAs Automated campaigns Automatic decommitment Automation Marketing Automation of emails Automation platforms Automation sequence AutoML Availability and Delivery Time

B

B2B B2B advertising B2B cold email B2B e-shop B2B lead generation B2B marketing B2B sales support B2C B2C marketing Backlink Backlink analysis tools Backlink Anchor Text Backlink profile Backlinks Bagging (Bootstrap Aggregating) Bank guarantee and preferential loan Banner Barrier removal Barter Barter in marketing Basic financial control Beauty marketing Beneficiary Bias and discrimination in AI Bias in AI (Algorithmic Bias) Big Data Blended learning Blocking and CAPTCHA Blog Blog versus knowledge base Bonus module Bootstrap Bot detection Bounce Rate Bounce Rate Branch versus subsidiary Brand architecture Brand audit Brand Awareness Brand consistency Brand equity Brand extension Brand guidelines for partners Brand in an acquisition Brand in B2B Brand marketing Brand Mentions as an SEO Signal Brand name in a new market Brand positioning Brand price premium Brand promise Brand safety Brand story Branded and non-branded queries in AI Branded campaigns Breadcrumbs Brief Brief for a supplier Broken link building Budget pacing Budget reallocations in a project Bug tracking Building a company entity Building permit procedure reform Bundles and sets Business Directory Scraper Business environment reforms Business Intelligence Business Register of the Slovak Republic Buying committee Buzzword

C

C2C marketplace Cache and its configuration Call evaluation round Call for digital transformation Call for proposals Call to action Call to Action (CTA) Call tracking Campaign pause Candidate testing Canonical brand answer Canonical domain version Canonical link Canonical URL Canva AI CAP Strategic Plan Capital and current subsidy Cardinality Careers page Carousel Cartogram Case study Cash Flow Categories of regions (NUTS) Category design CDN and content distribution Central Coordination Body (CKO) CEO Certificate Certificate Certificate of course completion Certification and standards for export Certification audit Certified Accessibility Expert CERV Programme Channel grouping Channel mix Character AI Chatbot Chatbots and automation ChatGPT Check after project completion Checkout optimisation Choosing a CMS Choosing a marketing supplier Choosing a podcast guest Choosing a shipping carrier Choosing a target market Choosing a trainer Choosing an AI tool for a business Choosing social media platforms Churn rate Citability of documents and PDFs Citations in AI Responses Claude Click and collect and parcel pickup points Click depth Click-through rate optimisation Climate Change Adaptation Closure of the Recovery and Resilience Plan Cloud AI platforms Cloud services in a project CLT - Central Limit Theorem Co-branding Cognitive load Cohesion Fund Cohesion policy objectives Cohort analysis Cold contact Collaboration with a university Collaboration with an influencer Combination of a grant and a loan Comment moderation Community and groups Community marketing Community project Community-led local development (CLLD) Company AI assistant Company AI Audit Company course Company culture Company Data Providers Company Database Company Database (accessibility database) Company marketing budget Company merchandise Company prompt library Company social media profile Company specialized in accessibility Company video channel Comparative advertising Comparison content for AI Comparison table Competitive analysis Competitor Backlink Analysis Competitor campaigns Competitor price monitoring Competitor research in a new market Complaints and warranty Complaints process as marketing Completion of project implementation Compliance Audit Computer Vision Conditions for granting a contribution Conflict of interest Conformity assessment of an AI system Connecting Europe Facility (CEF) Consent mode in analytics Consent Mode v2 Consent to data processing Consistent terminology Consolidation of knowledge Consortium in a European project Construction / real estate Construction supervision in the project Consultancy as an eligible expense Consultation with the provider Consumer competitions Contact cadence Contact import Contact lifecycle Contact list hygiene Contact page Content audit Content brief Content by purchase stage Content cannibalisation Content chunking Content cluster and pillar page Content freshness signal Content gap analysis Content gap in retrieval Content library Content model for generative search Content network Content Personalisation Content pillars Content repurposing Content strategy Content syndication Content update cycle for AI Context overflow Context window Contextual surroundings of a passage Contract renewal Contract with a marketing agency Contractual penalty in a project Contractual penalty in business relationships Contribution for self-employment Conversational AI Conversational funnel Conversion audit Conversion from an AI visit Conversion Rate Conversion window Cookie Cookie banner Cookieless / End of Third-Party Cookies Cooperation project Copilot (Microsoft) Copilot Studio Copy.ai Copyright and model training Copyright in photographs Core Web Vitals Core Web Vitals (LCP, INP, CLS) Coresignal Database Corporate crisis communication Corporate Identity Cosine similarity Cost per click (CPC) Cost-Benefit Analysis (CBA) Course Course Administrator Course code Course content Course contract Course output Course Portal Course price Course sponsor CPC / CPM / CPA / CPL Crawl budget Crawling Crawling versus indexing Creative Europe Creative fatigue CRM (Customer Relationship Management) CRM implementation in a company CRM marketing CRM system Crop Marks Cross Validation Cross-border project Cross-device identification Cross-financing Crowdfunding Crypto marketing Cryptocurrency CTA (Call to Action) CTR (Click-Through Rate) Cultural differences in communication Cumulation of aid Currency risk Current Calls for Proposals Cursor (AI Programming) Custom AI development as an eligible expense Custom AI training Custom dimensions and metrics Custom interface for AI models Custom website versus template Customer account Customer acquisition cost Customer churn Customer experience Customer handover Customer lifetime value (CLV) Customer lists in advertising Customer onboarding Customer reference video Customer referrals Customer retention Customer support in a foreign language Customer survey Cybersecurity as an expense Cycling transport

D

D2C marketing Daily Budget DALL-E Dark mode Dark posts Dark web Data Data access management Data audit Data centres Data collection monitoring Data dictionary Data enrichment Data feed for AI assistants Data formats Data from Search Console Data lake Data layer Data lineage Data literacy Data mining Data model Data normalisation Data preparation as an eligible expense Data Privacy Data processing agreement Data Protection Impact Assessment (DPIA) Data Protection Officer (DPO) Data Protection When Using AI Data quality in analytics Data retention and deletion Data sampling Data subject rights Data transfers outside the EU Data Warehouse Data-Driven Marketing Database Database optimisation Database protection Database segmentation Datamart Dataset versioning Date of the course Dayparting De minimis aid scheme Decarbonisation of Industry Deep Learning Deep learning Deepfake DeepSeek Definition Sentence at the Beginning Demand Generation Campaigns Demand-Driven Project Depreciation of assets in the project Design Manual Design System Developer wages in an AI project DevOps Differences between AI models Differentiation Digital agency Digital Assets of a Company Digital Decade Digital education Digital Europe Programme Digital Footprint Digital Marketing Digital Marketing Digital marketing Digital Maturity of a Company Digital Pie Digital PR for AI Visibility Digital Products Digital Services Act (DSA) Digital Transformation Digitalisation of Public Administration Diploma Direct invitation in the Recovery and Resilience Plan Direct marketing Direct marketing Direct traffic Directly managed programmes Directories and consistent company data Disclosure of AI interaction Disclosure of paid partnerships Discount coupons Discount policy Discovery Call Discussion forum Display advertising Distribution DNS and Domain Setup Do No Significant Harm principle (DNSH) Document retention periods Domain Domain and Company Name Domain authority Domain Strategy for Markets Domain warming Double Financing Double Opt-in Drop Dropbox Dropshipping Dual Audience of Content Dual Education Due Diligence of Digital Assets Due diligence on a foreign partner Duplicate content Dynamic Pricing

E

E-A-T E-A-T (Expertise, Authority, Trust) E-commerce E-E-A-T E-learning E-shop integration with ERP E-shop terms and conditions EAA Earmarked subsidy eBay Eco/green marketing EDA (Exploratory Data Analysis) Edge AI Editorial calendar Editorial content review Education Education cycle Education reform in the Recovery and Resilience Plan Educational platform Educational project EIC Accelerator EIC Pathfinder and Transition EIT and Knowledge and Innovation Communities Electronic registration Electronic Submission of an Application ElevenLabs (AI voice) Eligible expenditure Eligible expenditure period Email A/B Testing Email Deliverability Email marketing Email marketing Email marketing campaign Email metrics Email personalisation Email rendering testing Email send frequency Email subject line and preheader Email template Email tool migration Embedding video on a website Embeddings Emotions in Marketing Employee Advocacy Employee AI Literacy Employee AI Training Employee benefits Employee development plan Employee evaluation Employee onboarding Employee referral programme Employee satisfaction survey Employee training as an expense Employee turnover and exit costs Employer Branding Employment contract Employment contribution from the Labour Office Employment of foreigners Enabling condition Encoding End user Energy efficiency project Engagement rate Enterprise Europe Network Entity Disambiguation Environmental Fund Ephemeral content Erasmus for Young Entrepreneurs Erasmus+ Erasmus+ Accreditation Error 404 Error states and empty pages Eshop marketing Ethics of Using AI ETL (Extract, Transform, Load) ETL and Data Flow Etsy eTwinning and School Partnerships EU co-financing rate EU cohesion policy EU funds EU Solidarity Fund EU Space Programme EU4Health eurofondy.gov.sk portal European Accessibility Act European Agricultural Fund for Rural Development (EAFRD) European Anti-Fraud Office (OLAF) European Court of Auditors European Defence Fund European Digital Innovation Hub (EDIH) European Globalisation Adjustment Fund (EGF) European Grouping of Territorial Cooperation (EGTC) European Investment Bank European Partnerships European Regional Development Fund (ERDF) European Semester European Social Fund Plus (ESF+) European Solidarity Corps Evaluation Evaluation criteria Event as a project Event marketing Event tracking Event venue / festival marketing Evergreen content Ex-ante control Exchange rate differences in a project Executive dashboard Exit intent Exit interview Expansion Experiential marketing Expert evaluator Explainability of AI decisions Export financing and insurance External lecturer External linking in content Extracurricular activity

F

Faceted navigation False brand mention in AI FAQ schema and its limits Farmer marketing / agro Fashion marketing Favourite items Feasibility study Featured snippet Featured Snippets Features snippets Feedback Filler content Filters and sorting Final Exam Financial Administration portal Financial contribution Financial correction Financial instruments Financial management system Financial sector Financing ISO 42001 certification Fine-tuning FinTech marketing First-party data Flat rate Focus Group Follow-up Follow-up monitoring report Force majeure in a project Form abandonment Form optimisation Form validation Foundation grant programmes Frameworks for AI applications Fraudulent orders Free course Free Shipping Freelancer / personal branding marketing Freemium Model Frequency Frequency capping Frequently asked questions (FAQ) Friction in the conversion process Functional skills Fund for the Support of Sport Fundamental rights impact assessment Funding and Tenders Portal Funnel Funnel in analytics Funnel Optimization

G

Gamification Gaming marketing GDPR General Block Exemption Regulation (GBER) General-purpose AI model and its obligations Generative AI GEO – Generative Engine Optimization GEO audit Geo experiment GEO for e-commerce GEO reporting for clients GEO strategy for B2B Geo-targeting Gif Gift vouchers GitHub Copilot Global Europe Glossary as a content type Google ads Google Ads Google AI Studio Google Analytics Google Analytics 4 Google Business Profile Google Core Update Google Discover Google Gemini Google Search Console Google Tag Manager Google Veo Governing law and jurisdiction GPT-5 Graduate Graduate recruitment Grant Grant Advisor Grant for Company Digitalisation Grant from a Ministry Budget Grant from a Municipal or Regional Budget Grant-funded AI hardware Grants Grants Grants for Building Renovation Grants for Business Photovoltaics Grants for Charging Stations Grants for Construction of a Production Hall Grants for Culture and Monuments Grants for Data Infrastructure Grants for Digital Skills Grants for Electric Vehicles Grants for Employee Training Grants for Employing Disadvantaged Jobseekers Grants for Energy Audits Grants for Export and Trade Fairs Grants for Farmers Grants for Food Processing Grants for Healthcare Grants for Innovation Grants for Machinery and Technology Grants for Municipalities and Towns Grants for Non-profit Organisations Grants for Rental Housing Grants for Research and Development Grants for Robotisation Grants for Schools Grants for Small and Medium-sized Enterprises Grants for Social Services Grants for Sole Traders Grants for Sport Grants for Startups Grants for Tourism Grants for Transport and Cycling Routes Grants for Waste Management Grants for Water and Sewerage Graphic Design Graphics in video Green and digital share Green for Households Green Marketing Grok Grounding Growth Hacking Guerrilla marketing Guerrilla marketing Guest post Guidelines for applicants

H

H1 heading H2H marketing Hacked website Handover of responsibilities Hashtag Marketing Hashtags Heading hierarchy Headline Health & Services Healthcare reform Heatmap Heritage restoration project HeyGen (AI avatar) High-Impact Content High-risk AI system Hoax Holiday marketing Homepage Hook in the first seconds Horizon Europe Horizon Europe clusters Horizontal principles Hosting and SEO Hourly subsidy How much does an AI solution cost How to Implement AI in a Company How to Write a Grant Application HR agency Hreflang HTML5 HTTP status codes HTTPS and mixed content Hugging Face Human oversight of AI Hybrid course Hybrid search Hyperlocal marketing Hyperpersonalisation Hypothesis in CRO

I

Ideal customer profile Image descriptions for AI Image optimisation Implementation system for the Recovery and Resilience Plan Implementing entity of the Recovery and Resilience Plan Impression Impression share In-app onboarding In-house marketer vs agency In-kind contribution Inbound Marketing Incentive effect Incognito Mode Incoterms Increase in sales Incrementality Index bloat Index coverage report Indexing Indexing delay in AI Indexing of a test website Indirect costs Individual plan Industrial Property Office of the Slovak Republic Industry 4.0 Ineligible expenditure Inference Influencer Marketing Influencer marketing Information architecture Information gain Infrastructure project Innovation Fund Innovation in education Innovation voucher Insight Instalment purchase Instructor Insurance of project assets Integrated Territorial Investment (ITI) Intellectual Property Rights to an AI Solution Interest rate subsidy Interested Intermediate Body (IB) Internal AI ambassador Internal AI community Internal AI usage policy Internal audit and management review Internal comparison and benchmark Internal hackathon Internal linking Internal linking from content Internal site search as a topic source International backlinks Interreg Intervention area Intranet Inventory tracking and reservations Inventory turnover InvestEU Investment project Irregularity ISO 27001 and its relationship to ISO 42001 ISO/IEC 42001 ITMS21

J

Jailbreak / prompt injection Jasper AI JavaScript rendering Job advertisement Job description Joomla Journey Mapping JPG Just Transition Fund (JTF) Justice Programme

K

K-cores K-means Kaufland Key account management Keyword analysis Keyword Clustering Keyword Difficulty Keyword mapping to pages Keyword match types Kindergarten capacity Knowledge Graph Knowledge graph and brand knowledge panel KPI (Key Performance Indicators) KPIs for a marketer Kurzarbeit

L

Labelling of synthetic content Labour Inspectorate Labour Office Landing Page Landing page for ads Language and region in AI responses Large Language Model (LLM) Latency of AI Models Layout Lazy loading Lead Lead magnet Lead qualification Lead scoring Least developed districts Lecturer Legal aspects of scraping Legal basis for email marketing Legitimate interest in marketing Liability for damage caused by AI Liability for third-party content Licences and subscriptions in a project License LIFE Programme Lifelong learning Lighting for filming Link Building Link exchange Linkbait Links from associations and chambers Links from industry publications Links from media and PR Links from profiles Links from school websites Links from sponsorships and events Links in posts List of approved applications List of Companies List of debtors Live chat on the website Live streaming for businesses Llama (Meta) LLM – Large Language Model LLM SEO / Generative Engine Optimization LLM SEO / Optimization for ChatGPT llms.txt llms.txt file Loading states Local Action Group Local advertising Local distributor and partner Local landing pages Local links Local models Local recommendations in AI Local search engines and markets Local SEO Localisation vs translation Logistics and customs Logo Long-tail keywords Lookalike Audience Lookalike audiences Looker Studio Lorem Ipsum Lovebrand Low-value contract Loyalty marketing Loyalty programme LTV and CAC Luma AI Luxury marketing

M

Machine Learning Main and supporting project activities Malware Management system implementation project Managing Authority (MA) Manual Accessibility Testing Margin and discount promotions Marie Skłodowska-Curie Actions (MSCA) Market research Market segmentation Market testing before entry Marketing Agency Marketing agency Marketing for air conditioning Marketing for B2B Marketing for developers Marketing for financial institutions Marketing for horses Marketing for horses (equine) Marketing for politicians Marketing for the agro sector Marketing Mix 4P Marketing plan Marketing Strategy Marketplace as a market entry channel Master data management MCP – Model Context Protocol Measurable project indicators Measurement plan Measuring conversions in advertising Measuring e-commerce transactions Measuring skills during training Measuring the impact of link building Media mix modelling Media relations Mental hygiene Mentor Mentoring in a company Meta (facebook) pixel Meta Ads + Advantage+ (AI Campaigns) Meta description Meta rules for AI bots Methodology Micro-conversion Micro-project Microcopy Microlearning Mid-term review Midjourney Milestones and targets of the Recovery Plan Minification Ministry of Investments, Regional Development and Informatization (MIRRI) Missing values Mistral AI Mobile conversion rate Mobile marketing Mobile usability Mobile-First Indexing Mobility project Model Fine-tuning Modelled conversions Modernisation Fund Module Money-back guarantee Monitoring Committee Monitoring prompt set Monitoring report Moodboard Multi-agent systems Multiannual Financial Framework Multilingual website Multimodal AI Multimodal models Multivariate testing Music licences Myths about GEO

N

N+3 rule Naming National project National Security Authority (NBÚ) Native Advertising Native Advertising Natural growth of a backlink profile Navigation and menu NDA and confidentiality Negative definition in content Negative feedback on social media Negative keywords Neural network Neuromarketing New European Bauhaus New qualification Newsletter NFC Niche Community SEO NIS2 and cybersecurity NLP – Natural Language Processing No-code / Low-code Nofollow, sponsored and UGC attributes Noindex and nofollow Non-compete clause Non-profit organisation Non-repayable financial contribution (NFP) Nonlinear Regression Nonprofit marketing NotebookLM Notification NPS – Net Promoter Score Numerical data and units

O

Objection handling Obnov dom (house renovation subsidy scheme) Occupational health and safety (OHS) Off-page SEO Office for Personal Data Protection of the Slovak Republic Offline conversion import Offline marketing Offline marketing Omnichannel Content Hub Omnichannel Experience Omnichannel Marketing Omnichannel sales On-camera presence On-page SEO On-site Survey On-the-spot check Online agency Online course Online course versus in-person training Online marketing Online marketing Online review management OOH advertising Open data and public registers Open versus closed models Open-source AI models OpenAI Optimisation for AI assistants in workplace tools Optimization Order of mention in the answer Order process Organic reach Organic Traffic Original brand photography Original data as a citation magnet Orphan page OSS and VAT for sales into the EU Outdoor marketing (OOH) Output and result indicator Outreach Outscraper Outsource Overfitting Oversight and Sanctions for AI Ownership of advertising accounts Ownership of the website and source code Oxylabs

P

Packaging and shipping PageSpeed Pagination of listings Paid links and the rules Paradox of choice Participation in public procurement Partner and supplier links Partnership Agreement Partnership Council Partnership principle Passage indexing Paying unit Payment claim Payment from the Recovery and Resilience Plan Payment gateway Payment methods by country Paywall and AI access PBN and risky practices People Also Ask Perceptual map Performance framework Performance marketing Performance Max Period comparison Permanent establishment Perplexity Person under Section 8 of the Public Procurement Act Personal brand Personal Branding Personnel agency Phased project Phishing Pilot group Pilot project Pinterest Plagiarism and content theft PNG Podcast Podcast Distribution Podcast sponsorship Poe Positioning Post formats Post recycling Post scheduling Post-purchase communication Post-training support Posting frequency Posting of workers Power BI Power of attorney for the applicant PPC - Pay per click PPC advertising PPC agency Practical exercises Practical teaching Pre-certification gap analysis Pre-financing Pre-orders and out-of-stock items Prediction in Marketing Predictive Analytics Predictive Search Preference centre Preliminary information about a call for proposals Price anchor Price comparison website Price list on the website versus price on request Price negotiation Price quote Pricing for foreign markets Pricing of services Principle of economy Principles of persuasion Prioritisation of changes Privacy policy Process mapping before AI deployment Procurement of an IT supplier Product description Product feed Product localisation Product photo editing Product photography Product range categorisation Product recommendations Product reviews Product variants Product video Professional examination Profiling and automated decision-making Programmatic Advertising Programmatic SEO Programme amendment Programme financial plan Programme priority Programming period Prohibited AI practices Project budget Project change Project co-financing Project implementation location Project intent Project pipeline Project publicity Project sustainability Project team and its expenses Promotional and awareness project Prompt Prompt Engineering Prompt injection via content Prompt research Prompt writing as a skill Provider and deployer Public part of ITMS Public Procurement Bulletin Public procurement in EU projects Public procurement in the Recovery and Resilience Plan Public Procurement Office Publication of a contract in the Central Register of Contracts (CRZ) Publishing process Publishing project Purchasing software through a grant Python in Data Analysis

Q

QDF – Query Deserves Freshness QR Code Quality Assurance (Accessibility) Quality guarantee Quality Score Query fan-out Question-based headings Quota

R

RAG – Retrieval-Augmented Generation RAG over a company's own content Rate limiting and ethical scraping Ready-made solution vs custom development Reasoning Models Reasons for Losing a Deal Rebranding Recertification audit Recognition of education Record deduplication Record matching Records of AI system operation Records of processing activities Recovery and Resilience Plan Recovery and Resilience Plan portal Recovery of lost backlinks Recovery Plan component Recruitment Recruitment in shortage occupations Recruitment marketing Recruitment of participants Recruitment via social media Redirect chains Reduction of energy intensity in a company Referral programme Reform and investment in the Recovery and Resilience Plan Refresher course Regional investment aid Register Register of AI systems Register of Financial Statements Register of Public Sector Partners (RPVS) Registered social enterprise Regression Regulatory sandbox Reimbursement Reinforcement learning – learning through rewards Related questions Remarketing Remediation Services Remote contract signing Remote work and home office Renewable energy sources in the Recovery and Resilience Plan Renovation of public buildings Rental housing under the Recovery Plan Repayable financial assistance Report Reporting cadence REPowerEU chapter Request for review of a decision Reranking Research and development project Research and Innovation Authority (VAIA) Reserve list of projects Resistance to change Resource preloading Responding to messages Response speed to inquiries Responsible AI Responsive Design Restaurant & gastro marketing Results guarantee Retail marketing Retargeting Retention marketing Retraining allowance Retraining course Retraining in the Recovery and Resilience Plan Retrieval pipeline Return of funds Return on AI investment Returning visitors Returns and their cost Revenue forecast Revenue-generating project Reverse logistics from abroad Reverse-charge VAT on advertising from abroad Review and comparison websites Revitalisation project RFM segmentation Rich snippets ROAS ROAS and Advertising Cost of Sales (ACoS) Robots.txt ROI (Return on Investment) Role-based training RPA – Robotic Process Automation RTB Runway

S

Salary range in a job ad Sales commission Sales Cycle Length Sales Marketing Sales materials Sales pipeline hygiene Sales process stages Sales quotas Sales script Sales support Sample representativeness Sanctions and export restrictions Scam Scarcity and urgency Schedule Schedule of calls Schema Markup School building renovation School digitalisation project School project Scoring ScraperAPI Scraping company information Scraping dynamic content Screaming frog Screen Reader Friendly Search Engine Search Everywhere Search Intent Search terms report Search volume Searching in ChatGPT (SearchGPT) Seasonal content Seasonal stock Seasonality of demand Securing the provider's receivable Security incident and reporting Segmented test evaluation Selection criteria for operations Selection process Selling things Semantic caching Semantic Search Semantic SEO Semantic topic coverage Semantic triple Seminar Sender reputation Sentiment Analysis Sentiment of AI mentions SEO SEO Audit SEO Entities SEO optimization SERP SERP Analysis Before Writing Server Server Log Analysis Server response time Server-side measurement Server-side tracking Service abroad Service page Session recording Shadow AI Share of search Share of voice in AI responses Shared management Sheltered workshop Shopping campaigns Show notes Simplified cost options Single Market Programme Single undertaking Site search Sitemap index Size charts Slido Slogan Slogan and claim Slov-Lex (Slovak legal information portal) Slovak Arts Council Slovak Business Agency Slovak Environment Agency (SAŽP) Slovak Innovation and Energy Agency (SIEA) Slovak Investment and Trade Development Agency (SARIO) Slovak Research and Development Agency (APVV) Slovak Trade Inspection (SOI) Slovakia Programme 2021–2027 Slovensko.sk and the electronic mailbox Small Language Models (SLM) Smart bidding (automated bidding) SME Definition SMS and push notifications Snippet extraction Social Business Social inclusion project Social listening Social media agency Social Media Algorithm Social media contest Social media for local businesses Social media in B2B Social media marketing Social media metrics Social media stories Social network as a search engine Social proof Social selling Social services in the Recovery and Resilience Plan Soft 404 Soft project Software licence agreement Solution Demo Sora (AI video) Source consensus Source Diversity in AI Answers Sourcing in content Sourcing strategy Spam Spam filters Spam in analytics Speakers Specific conditions of the call Specific objective of the programme Speech-to-text / AI transcription SPF, DKIM and DMARC Splitting of a Contract Sponsorship and donations Sports infrastructure project SQL SSL certificate Stable Diffusion Start of project implementation State aid State aid notification State Housing Development Fund (ŠFRB) Statement of Applicability Statistical Office of the Slovak Republic Statistical significance of a test Step-by-step guide as a format Strategic territorial project Stream Structured data for AI Structured data validation Study material Subdomain versus subdirectory Subscriber Login Subscriptions in an e-shop Subsidy Success rate of projects in a call Succession planning Suno (AI music) Super-deduction for research and development Supervised / unsupervised learning Supplementing the Application Supplier Supplier recommendation in AI Support for AI startups Support for science in the Recovery and Resilience Plan Surveillance Audit Sustainability of an AI project Sustainable urban development SWOT analysis Synergy of resources Synthesia Synthetic data System prompt

T

Table as a citable format Tag manager Talent development Target value of an indicator Tax deductibility of advertising costs Tax relief as a form of aid Team building Teambuilding Technical assistance Technical documentation of an AI system Technical SEO Technical Support Instrument (TSI) Technology readiness level (TRL) Telemarketing Template Testing an AI system before deployment Testing before investment Testing content for citability Testing environment Testing Tools (Accessibility) Text-to-image Text-to-speech Text-to-Video The Future of SEO in the Age of AI Thin content TikTok Ads TikTok Marketing Time validity of data Title tag Token Tone of voice Top-k retrieval Topical authority Tourism Toxic links and disavow Trade fairs and business missions Trade Licensing Register Trade secrets when using AI Trademark in advertising Trademark registration Traffic from AI tools Traffic segmentation Trainer Training Training Data Training data management Training impact evaluation Training Needs Analysis Training video Transactional emails Transfer of a project to another entity Transformer Architecture Transnational cooperation Travel expenses in a project Trial period Trial versions and pilot licences Trojan Horse Trust signals Turnkey processing of a grant application Tutor Twinning and TAIEX Typography and readability

U

UI Animations Umbrella project Undertaking in difficulty Unethical Advertising Unfair commercial practices University course Unlinked mentions Unsubscribe and complaint rate Updating Existing Content Upsell / Cross-sell marketing Upsell and cross-sell Uptime monitoring URL parameters URL Slug URL structure Usability testing User flow User-Generated Content User-Generated Content (UGC) Campaigns USP (Unique Selling Proposition) UTM parameters

V

Validation of collected data Value proposition VAT as an Eligible Expense VAT eligibility for municipalities VAT registration abroad Vector Database VEGA and KEGA Verification of cost-effectiveness of expenditure Verifying AI outputs Vertical video Veterinary marketing Vibe Coding Video and podcast as a source for AI Video budget and production Video campaigns Video chapters Video course Video editing and pacing Video in email Video Marketing Video marketing Video on a landing page Video performance metrics Video podcast Video script Video SEO / Short-Form Video series Video thumbnail and title Video transcript Viewer retention Viral Marketing Visual hierarchy Visual identity Voice cloning and AI dubbing Voice Search Voluntary Product Accessibility Template (VPAT)

W

Wage costs and timesheets Wage subsidy Watermark Watermarking AI Content WCAG Web Analytics Web scraping Webinar Website Website A/B Testing Website Acceptance Procedure Website accessibility (WCAG) Website calculator Website creation with AI Website footer Website maintenance and updates Website migration without losing rankings Website personalisation Website redesign and SEO Welcome series Whistleblowing Wikidata and company entity Win-back campaign Windsurf / AI Code Editors Wireframe and prototype Withdrawal from a contract within 14 days Withdrawal from the non-repayable financial contribution agreement (NFP) Withdrawal of application Workflow Automation (Make, Zapier, n8n) Working time recording Writing a title tag Writing for the web

X

X versus Y comparison questions XML XML Sitemap

Y

YouTube YouTube Analytics

Z

Zero-Click Search Zero-Click Searches

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