Embedding video on a website is handled in two ways. Uploading directly to your own server puts a load on hosting, slows down loading, and cannot handle adjusting quality to connection speed, so it is suitable only for short clips without sound. The more common solution is storing the video on a specialised platform and embedding a player, which ensures smooth playback even on mobile data. When embedding, care must be taken that the player does not load before the viewer shows interest in it, otherwise it will worsen the speed of the entire page. Autoplay with sound is disruptive, and some browsers block it. It is worth adding captions, a transcript and structured video markup, which helps both search engines and language models.
See also: Video on a landing page, Lazy loading, Structured data for AI.
