Company merchandise consists of branded items that a company gives to customers, partners and employees. Their effect depends on a single thing – whether the recipient actually uses them. A cheap, low-quality item ends up in the bin and harms the brand more than not producing it at all, while a quality item used daily reminds people of the company for years. It is therefore worth investing in a smaller number of better items rather than thousands of pieces for a trade fair. Items related to the company's field or to the recipient's work should be chosen, with the logo placed discreetly. For tax purposes, promotional items up to a set value per piece are treated differently from gifts, so it is worth checking the regime in advance and keeping a record of items handed out.
See also: Visual identity, Tax deductibility of advertising costs, Sponsorship and donations.
