Post recycling means reusing content that has proven itself. It rests on a simple fact: a single post is seen by only a fraction of followers, and after a few months almost no one remembers it, while the audience has changed in the meantime. Recycling is not copying – a proven topic is reworked in a different format, supplemented with new examples or up-to-date figures, or split into a series. Content can likewise be moved between channels: an article turns into a series of posts, a video into short clips, a list of questions into a carousel. For smaller teams, this is the most effective way to maintain regularity without constantly creating from scratch. The basis for this is an overview of the best-performing posts, which is worth keeping on an ongoing basis.
See also: Content repurposing, Content library, Social media metrics.
