The service page is the main commercial page for companies that do not sell goods. Its role is to answer the questions a customer asks before making an enquiry, and most corporate websites fail to answer them. This includes what problem the service solves and who it is intended for, exactly what it does and does not include, how the cooperation proceeds step by step, what the timeframe is, what price range it falls into or what the price depends on, who will carry it out, and what documented results the company has. It is worth adding answers to the most common objections and one clear call to action. The text should be specific – general claims about expertise and an individual approach decide nothing.
See also: Value proposition, Price list on the website versus price on request, Call to action.
