Local links come from websites tied to a specific town or region – municipal websites, regional media, city portals, tourist information sites, and the websites of associations, clubs and schools. For companies with premises or operations in a region, they carry more value than general nationwide links, because they strengthen visibility for queries that include a location. They can be earned naturally: through membership of a local association, sponsoring an event, providing expert comment to a regional media outlet, or cooperating with a school on student work placements. Consistent presentation of the name, address and phone number in every place is also part of local visibility, because discrepancies in this data weaken the whole effect. A list of options can be put together in a single afternoon by searching the websites of the municipality, the district, and local organisations in which the company or its people are already involved.
See also: Local landing pages, Directories and consistent company data, Links from sponsorships and events.
