A data feed for AI assistants is a machine-readable source of information about your products, services or availability that does not require web pages to be crawled and interpreted. While a classic crawler extracts text from a page, an agent working in real time needs data that is fast, accurate and free of any risk of misreading. A feed or a simple interface with current prices, availability, parameters and conditions therefore increases the chance of being included in a comparison and in a recommendation. It is the same logic that e-shops already know from price comparison websites, just with a new recipient. It is essential that the data in the feed and on the website do not diverge – a discrepancy is worse than having no feed at all, because it reduces the credibility of both sources.
See also: Agentic Shopping, Product feed, Availability and Delivery Time.
