Comparison content is a page that sets several solutions side by side according to clear criteria. In generative search it has particular value, because that is exactly how an assistant proceeds when making a recommendation: it collects parameters, compares them, and only then narrows down the choice. If you do not have such a page, the model will take its data from a comparison written by someone else, usually a competitor. A usable comparison must be honest: the same criteria for all options, the date the data is valid stated, and situations where another solution is more suitable acknowledged. A biased comparison, where the competition comes out absurdly badly, loses the trust of the reader as well as of the model, which will check the data elsewhere. Choose a tabular format with a short summary below the table that answers the question of who each option suits.
See also: Negative definition in content, Content gap in retrieval, Conversational funnel.
