Autovendy

1. Hardware and infrastructure (new e-shop)

• Speed and UX: The new e-shop brings a smooth checkout, great mobile experience and a higher conversion rate (CR).

• Lead forms (contact collection): Strategically placed forms (for example in exchange for an e-book, a first-purchase discount or a consultation) turn even curious visitors into valuable contacts for further e-mail marketing.

2. Data under control (new tracking and GTM)

• Google Tag Manager (GTM): Lets the client manage all pixels and tags flexibly without calling a developer every time.

• Accurate conversion tracking: GA4 and Meta Pixel setup (ideally with Conversions API). The systems finally see who purchased, which enables:

  • Accurate measurement of return on ad spend (ROAS).

  • Effective remarketing audiences (for example people who left products in their cart).

  • Algorithm optimization of ad networks to find real buyers, not just clickers.

3. Communication and content (UGC video by the owner)

• Building trust (humanize the brand): In a world of impersonal e-shops, the owner’s face is a huge competitive advantage. A UGC (user-generated content) style video feels authentic, not like a corporate ad.

• The end of ads without conversions: An authentic video works great at the top of the funnel (AIDA model, Attention). It attracts the right people, shows emotion, explains the product benefit and, combined with the new e-shop and tracking, finally starts delivering results.